Week 4 – Building Audience


Building audience is building trust!

“A great blog begins with the content you create, but to be successful a blog also needs a strong community or audience. The members of your community will follow your blog by giving you a permission to send them updates.”  The Complete Guide to Building Your Blog Audience

Now, how can you make your contents suit the interests of your audience?

Take a look at the Complete Guide to Building Your Blog Audience Chapter 1 for professional advice on blogging and building audience. This could be very useful for young bloggers in the future!

In order to build audience you should know the interests of your followers, as well as their level of understanding for the specific topic you are writing about. It is always nice to explain some technical vocabulary in case the reader gets in touch with your topic for the first time.

You should also promote your blog contents on the social networks, but this is something we will be discussing further in our Digital Literacy for EFL Students course.

Hashtags have become a very useful tool when it comes to reaching wider audience not just on Twitter, but also on Facebook, Instagram, and many other social networks. People do click on them to discover new content from new sources. Therefore, choose your hashtags wisely!

Emails are very important when it comes to building a community for your blog. An email list is a good way to keep in touch with your followers. It is something you own and something you can control.

You should provide regular updates to your contents on your blogs! Makes sure that the information you share is valid and reliable!

So, guys! Your task this week is to focus on the most popular social networks and promote the contents of your blogs there. Which networks do you use? Have you got an account on Facebook? Twitter? Instagram? Google+? Pinterest? Snapchat? Or any other?

Do you usually use hashtags? How do you choose the tag words? Do you have a strategy for that? Do you check the contents available on the hashtags?

Please share your ideas as comments!


Week 3 – Creating Content


Creating Content

Now that we have created a community of bloggers, who are all young people willing to share their experiences through their blogs, and in this way advance both their digital and communicative skills during the Digital Literacy for EFL Students course at Pegasus ELS, participants are encouraged to expand their topics, and prepare and publish another post on their respective blogs.

Blogs should provide quality content to wider audience, and bloggers should respond to the interests and expectation of a specific type of audience. In our case, we are focusing on a group of young bloggers with mixed interests, although similar tastes. Therefore, we can say that our audience consists of a very diverse community of bloggers in terms of the topics they explore, who are willing to learn from each other, by sharing their experience and advance their Digital Literacy skills with regards to blogging.

When it comes to creating content for their further posts, regardless of the topic, bloggers should decide whether their post will be informative, narrative, artistic, entertaining, or educational, but in any case, they should double-check the sources they are providing, and the validity of information they are sharing, in order to win the trust of their audience.

Young bloggers are encouraged to first create layouts for their posts by drafting a title, introduction, main body, and conclusion, which if done in accordance with the audience’s interests should generate a natural discussion in the comment section.

You might be discussing the life of a youtuber, or telling a story, sharing a recipe, or giving tech tips, in any case your posts should have a clear structure.  I have found many blogs difficult to follow because of their lack of constructiveness and focus. I find many blogs easy to browse because they are well structured.

Therefore, guys, the task for you this week is to try and create a layout for your next post!

What do you think your post should look like? What do you think you should put in the title? Do you use an introductory paragraph? Do you think it’s useful? Why? Why not?

What would you write about in the main part? What are your main points? And what conclusion would you make to generate discussion? Do you have any questions to ask? Do you think it’s a good idea to ask questions at the end? Why? Why not?

Do you have any unique way of structuring your post?

Please share your ideas and experiences in the comments section!


Week 2 – Blog Commenting and Connecting

Comment keyboard key. Finger

Blog commenting connects people!

Hey everyone! Welcome to our Digital Literacy for EFL Students blog prepared by Pegasus English Language School.

I am so happy to announce that all of our students have created excellent blogs. Please check out the links to the blogs I follow. You will be surprised how creative and inspiring young bloggers can be!

I am so anxious to see where this training will take these young and inspiring bloggers in the future, realizing how much interesting stuff they have to share.

The second week of our training is dedicated to blog commenting and connecting.  An important part of blogging is connecting with other bloggers by reading posts and leaving comments.

Comments allow you, and your readers, to engage in discussions, share thoughts and connect with your blog.

Most new bloggers find publishing posts easy and commenting harder! This is because comments require careful analysis of the post you are replying to and quite often they provide different opinions from the one presented in the post. Difference in opinions does not mean you need to take up a defensive attitude, or be rude for that matter!

An article published by Wired Magazine states that”although free speech advocates will wince, communities that are well moderated seem to be more civil places” (Internet psychologist Graham Jonesan). This is why we are going to try to build a community of supportive bloggers that will learn from each other’s experience, rather than attract attention via trolling.

Your activity this week is to learn more about commenting and improve your commenting skills!

Check out the links (5. How to Write a Quality Comment and 6. Blog Commenting and Connecting) available on our Padlet – Digital Literacy for EFL Students  to get some ideas about what quality comments should be like.

What do you think a quality comment should be like?

What shouldn’t we do when commenting on other people’s blogs?

Please share your ideas in the comments section bellow!

Keep it in mind: blogging is a culture, therefore it needs to be nourished…




Week 1 – Introducing Blogging

Have you ever heard about blogging? Do you know what it is?


Welcome to the Digital Era!

This blog is designed to serve as a model for EFL students from Pegasus English Language School, who have taken up the Digital Literacy course intended for young learners aged 13-19.

So, hello guys! I guess for most of you this is the first time you are writing a blog about a topic of your interest.

Just to remind you that you can find the resources for the first week on the following link – Padlet: Digital Literacy.

This week, we are going to learn about the basics of blogging, focusing on successful blogs from young bloggers under 18. You will also be introduced to the types of blogs, as well as what it takes to make your topic interesting for a bigger audience.

You will also be shown various blogs for comparison. Finally, you will be given a chance to post your own blogs and give comments to your classmates’ blogs in English, and hopefully become successful bloggers in the future.

Don’t forget to research other bloggers and follow their work closely. After all, one can learn best from other people’s examples!

I hope you enjoy the Digital Literacy course for EFL Students at Pegasus ELS.

Your hosts for this event are Pero SardzoskiGjorgji Trpeski and Dejan Stanojevikj.

How do you feel about blogging, and what did you learn this week?

What type of blog do you have and what topics do you write about?

Please leave a comment to share your ideas with the other bloggers!

Thanks for attending the Digital Literacy for EFL Students at Pegasus ELS!