Week 4 – Building Audience


Building audience is building trust!

“A great blog begins with the content you create, but to be successful a blog also needs a strong community or audience. The members of your community will follow your blog by giving you a permission to send them updates.”  The Complete Guide to Building Your Blog Audience

Now, how can you make your contents suit the interests of your audience?

Take a look at the Complete Guide to Building Your Blog Audience Chapter 1 for professional advice on blogging and building audience. This could be very useful for young bloggers in the future!

In order to build audience you should know the interests of your followers, as well as their level of understanding for the specific topic you are writing about. It is always nice to explain some technical vocabulary in case the reader gets in touch with your topic for the first time.

You should also promote your blog contents on the social networks, but this is something we will be discussing further in our Digital Literacy for EFL Students course.

Hashtags have become a very useful tool when it comes to reaching wider audience not just on Twitter, but also on Facebook, Instagram, and many other social networks. People do click on them to discover new content from new sources. Therefore, choose your hashtags wisely!

Emails are very important when it comes to building a community for your blog. An email list is a good way to keep in touch with your followers. It is something you own and something you can control.

You should provide regular updates to your contents on your blogs! Makes sure that the information you share is valid and reliable!

So, guys! Your task this week is to focus on the most popular social networks and promote the contents of your blogs there. Which networks do you use? Have you got an account on Facebook? Twitter? Instagram? Google+? Pinterest? Snapchat? Or any other?

Do you usually use hashtags? How do you choose the tag words? Do you have a strategy for that? Do you check the contents available on the hashtags?

Please share your ideas as comments!